PORTLAND PET FOOD CompanyWorking in-house for this local pet food brand, my role spanned production and marketing — helping shape how the brand showed up on screen, online, and in the community. I partnered with influencers, local businesses, and creative teams to create work that resonated with the people who cared most about what they fed their pets.
Cut the Crap Campaign
Video series
2023 | Portland, OR
A character-driven ad campaign built around four of the brand’s most recognizable customer types.
Led production across location scouting, casting, talent direction, and creative team coordination.
Meet The Characters (Combined Spot)
The Empty Nester
The Workout-Obsessed
The Wellness Enthusiast
The Go-To Pet Sitter
Social Media
I produced photo and video content across PPFC’s social channels, including influencer collaborations, campaign extensions, and the day-to-day storytelling that kept the brand relevant.
